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A sketch of Clayton Christensen, focusing on his groundbreaking book The Innovator's Dilemma.

Clayton Christensen

Clayton Christensen was the brilliant mind who gave us the concept of "disruptive innovation," explaining why small companies often upend industry giants. He made us all realize that sticking to what works is sometimes the quickest way to fall behind.

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A bold cover of The Innovator's Dilemma, visually representing the concept of disruptive innovation.

Christensen nails it when he explains why successful companies often fail. The problem? They stick to what works… until it doesn’t. This book is a roadmap for businesses (and entrepreneurs) who want to stay ahead of disruptive innovation rather than be bulldozed by it.

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Christensen unpacks the formula for disruptive innovation, and spoiler alert—it’s not just about flashy tech or deep pockets. With clarity and conviction, he explains why the biggest, baddest companies often fall behind while scrappy upstarts soar, showing how anyone can crack the code on market-shifting ideas. It’s part playbook, part crystal ball, giving you the tools to create (or survive) the next big disruption. After reading this, you’ll be ready to shake up your own industry—or at least sound like you know how!"

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Competing Against Luck by Clayton Christensen reveals that successful innovation isn’t about luck but about understanding the “job” your product is hired to do—like a coffee “hired” to wake you up before a big meeting. With sharp insights, Christensen shows how grasping this concept can turn your next idea into a winner (no four-leaf clover required).

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