
Jim Collins
Jim Collins is the business researcher who spent decades figuring out why some companies go from good to great, while others don’t. He’s the go-to guy for anyone wanting to make their business (or life) exceptional, armed with data, insight, and a knack for simplifying success strategies.
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Why do some companies make the leap to greatness while others stay stuck in mediocrity? Collins spent five years analyzing top-performing companies to find out. Spoiler: it’s not magic. This book is packed with actionable insights to take your business (or life) from good to legendary.

Through case studies of visionary companies, Collins and Porras explore what makes some organizations thrive for generations while others fade. The book presents a blueprint for building companies that stand the test of time. It’s all about having a rock-solid foundation, even if today’s market feels like a rollercoaster.