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John Doerr

A venture capitalist with a habit of backing world-changers, Doerr invested in Google, Amazon, and other companies that now rule your browser history. His "OKRs" are the GPS of goal-setting, ensuring we all know exactly where we're going (even if it's just back to the couch).

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Doerr’s Measure What Matters explains the OKR system, where setting big goals is cool but knowing exactly how to measure them is cooler. Think of it as a GPS for success, ensuring no business dreams get lost in the fog of wishful thinking.

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