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Richard Thaler
The behavioral economist who proved that humans are predictably irrational, Thaler nudged us all into rethinking how we make decisions, even if those decisions were as minor as buying one coffee instead of two. He picked up a Nobel Prize for his work, which he probably knew he’d get all along.
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Thaler’s Misbehaving takes on the rational economist and pokes fun at how irrational we really are, one shopping mistake at a time. It’s a book that shows that the world of economics is less about perfect models and more about people behaving…well, badly.
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