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Robert B. Cialdini

The reigning king of influence and persuasion, Cialdini can teach you how to convince your cat to do the dishes. His principles have become a marketing mainstay, though he swears they're only to be used for "good" (mostly).

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Cialdini breaks down the science of persuasion so well that you’ll start suspecting everyone, even your dog, of using “reciprocity.” This book is both a guide to defend against manipulation and a blueprint for persuading others—responsibly, of course.

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