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Simon Sinek

Simon Sinek is the motivational optimist who convinced the world that asking “Why?” can change everything—from business to life’s big questions. Known for his infectious energy and knack for flipping perspectives, he’s the guy who turned purpose into a movement.

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Sinek’s Start with Why is all about finding purpose as the first ingredient to success, proving that asking “why” is the adult version of finding a really good GPS. If you know your "why," the "how" and "what" tend to fall in line like they just got the memo.

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