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W. Chan Kim & Renée Mauborgne.jpg

W. Chan Kim & Renée Mauborgne

This power pair has taught businesses to swim out of the competitive "red oceans" and into calmer, more innovative "blue oceans," where profits grow without the usual bloodshed. They make business strategy feel less like a battlefield and more like a treasure hunt.

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Blue Ocean Strategy teaches businesses how to stop fighting over scraps in overcrowded markets and instead find "blue oceans" of untapped potential. It’s like a business treasure map that skips the sword fights and leads straight to innovation. Why battle it out with competitors when you could just sail to calmer, more profitable waters?

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